The problem it fixes
Sound familiar?
- 01
Your leadership team describes the product five different ways.
- 02
Sales loses more deals to "do nothing" than to any competitor.
- 03
Swap your logo onto a competitor's homepage and nobody would notice.
What I draw on
The playbooks behind it.
Obviously Awesome
Five components: competitive alternatives, unique attributes, value, best-fit customers and market category, built from the customers who love you.
Sales Pitch
A pitch that opens with a market insight and why the alternatives fall short, before it ever mentions the product.
Closed-won evidence
Positioning built from who actually buys, stays and expands, not from opinions in a conference room.
Frameworks are public. The harness applies them to your business using your data, your customers' words and judgment from three exits, then checks every output against the same standard.
What the harness does
What actually happens.
- Interviews your best-fit customers and the deals you lost
- Runs two leadership workshops to agree on alternatives, unique value and category
- Writes the positioning canvas and a sales narrative your reps can use
- Spells out what changes on the homepage, in the deck and in targeting
- Every value claim has proof behind it
- CEO and sales lead sign off in writing
- A busy buyer gets it in five seconds
Related reading
Go deeper.
What you keep
Yours, documented.
- Positioning document and canvas
- Sales narrative
- Competitive alternatives map
When it happens
Diagnosed in the Fear Audit. Built in days 1–30 of a fractional engagement.
Tell me what you're avoiding.
30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.
Book a call with Andrew