The problem it fixes
Sound familiar?
- 01
The website, the deck and the sales emails all say something different.
- 02
Your homepage talks about you. Buyers want to hear about them.
- 03
Nobody can say what you do in one sentence without slipping into jargon.
What I draw on
The playbooks behind it.
Building a StoryBrand (SB7)
A customer with a problem meets a guide who gives them a plan and calls them to action, so they avoid failure and reach success.
Messaging house
One core promise, no more than three pillars, each with proof and the persona it matters to.
Objection mapping
Every common objection paired with an answer and the proof that settles it.
Frameworks are public. The harness applies them to your business using your data, your customers' words and judgment from three exits, then checks every output against the same standard.
What the harness does
What actually happens.
- Writes your one-liner: problem, solution, result
- Builds a StoryBrand BrandScript for each key buyer
- Sets the messaging house and objection map with sales
- Defines your voice, with approved samples the AI learns from
- Wireframes the homepage in story order
- Every pillar ties back to positioning
- The one-liner survives being read aloud by a sales rep
- No banned words, no generic claims
What you keep
Yours, documented.
- One-liner and BrandScripts
- Messaging house and objection map
- Voice guide
When it happens
Diagnosed in the Fear Audit. Built in days 1–30 of a fractional engagement.
Tell me what you're avoiding.
30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.
Book a call with Andrew