Insights · from three exits and a lot of pipeline reviews
The uncomfortable answers.
Plain answers to the questions B2B SaaS CEOs and CROs ask about pipeline, positioning, AI search and getting a company ready to sell. No fluff, no gated PDFs.
All insights
Read these first.
Marketing audit · 5 minThe B2B SaaS marketing audit checklist, pipeline firstA 39-point marketing audit for B2B SaaS CEOs: pipeline, ICP, channel economics, conversion, AI search and AI workflows. Score it yourself in a day.Hiring guide · 4 minFractional CMO vs. fractional head of growth: which one you needAn honest comparison for B2B SaaS CEOs: what each role owns, when each fits, what to ask before you hire, and why the title matters less than the scope.AI search · 5 minHow B2B SaaS companies get recommended by ChatGPT and AI searchWhy AI assistants name your competitors instead of you, and five fixes: crawl access, consistent facts, answer-first pages, citations, measurement.Exit readiness · 5 minWhat acquirers look at in your marketing before an exitSeven things a buyer's diligence team will test in your marketing, and what to have ready 12 months before a B2B SaaS exit.Pipeline diagnostics · 5 minMarketing spend is up. Pipeline isn't. Here's where to look.A diagnostic for B2B SaaS CEOs and CROs. Seven places pipeline leaks when spend rises, how to check each in an afternoon, and what fixing it looks like.Pricing · 3 minWhat a fractional head of growth costs, and what I chargePublished 2026 market ranges for fractional CMO and growth leaders, what drives the price, and Andrew Fear's exact pricing for B2B SaaS.Pipeline diagnostics · 5 minHow to define qualified pipeline (with a template sales will sign)A one-page qualified pipeline definition for B2B SaaS, with stage entry criteria, sourced vs. influenced rules and a marketing-sales SLA. No form, no download.
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