Marketing With Fearby Andrew Fear
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The HarnessThe AuditFractionalAboutBook a call with Andrew

B2B SaaS marketing audit · 2–3 weeks · fixed fee

The Fear audit.

Two to three weeks. A ranked list of what's leaking in your pipeline, a map of what your AI setup is missing, and the first workflows already running. You'll know exactly what to fix first, whether or not we keep working together.

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What I look at

Four places growth leaks.

01

The quarter you can't explain.

Pipeline moved and nobody can say why. Marketing says leads are up, sales says they're junk, and the board wants a straight answer.

02

Missing from the AI answer.

Your buyer asked ChatGPT for a shortlist. Your competitor was on it. You weren't.

03

AI tools, average output.

Your team has the tools. What comes out is generic and off-brand, so people rewrite it by hand and nothing ships faster.

04

The harness gap.

Which context, rules and checks your AI setup is missing, and why the output isn't good enough to ship today. The harness is the setup around the AI: what it knows about your business, the rules it follows and the checks it has to pass.

Score yourself first with the free 39-point checklist

What you leave with

Answers you can act on Monday.

Ranked fix list

Every leak scored by value, effort and risk, so you know what to do first and what to stop.

Harness gap map

What your AI setup needs to produce work you would actually ship.

2–3 working workflows

Built in your tools during the audit. Your team keeps them.

30-day plan

Owners, metrics and the first decisions, in order.

Readout session

A working session with you and your leadership team. Board-ready summary included.

Timeline

Three weeks, start to finish.

Week 1

Discovery and data

Interviews with marketing, sales and leadership. Analytics, CRM and AI tool inventory.

Week 2

Analysis and builds

Find the leaks, rank them, and build the first workflows in your stack.

Week 3

Readout and handoff

The ranked list, the plan and the workflows, walked through with your team.

Investment

One price. No surprises.

$8,000–$10,000

Fixed fee · scoped on the first call

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What I need from you

  • Read access to analytics, CRM and the AI tools your team uses
  • One executive sponsor who can make decisions
  • Two working sessions with your marketing and sales leads
  • Honest answers, including the uncomfortable ones

Questions

Before you book.

What happens on the first call?
30 minutes, with me. We figure out whether your constraint is strategy, systems or capacity, and whether the Fear Audit is the right next step. If it isn't, I'll tell you.
What's a harness?
The setup around an AI model: what it knows about your business, the rules it follows, the workflows it runs and the checks it has to pass. The model is the same one your competitors use. The harness is what makes the output yours.
Is this an agency?
No. It's me. You hire Andrew Fear and I do the work. No account managers, no junior team behind the curtain.
Can we skip the audit?
No. The audit is how we both find out what's actually broken before you commit to a monthly engagement.

Tell me what you're avoiding.

30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.

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