Founder · Marketing With Fear · Austin, TX

Meet Andrew Fear.

Yes, it's the real name.

I've spent my career running growth inside B2B companies at the stage where one quarter can make or break the story. Three of them were acquired while I led marketing or demand generation: Lumerit by Pearson Education, Chargify by Battery Ventures, and Pingboard by Workleap.

At Lumerit, I built an account-based program that closed Verizon, UPS and Tenet Healthcare. At Chargify, I rebuilt the demand engine ahead of the acquisition, then helped unify demand across the merged company as Maxio. At Pingboard, I rebuilt free-to-paid and lifted trial conversion 170%, then led growth at Workleap after the acquisition. Most recently at Centage, I built $1.224M in ARR pipeline against a $900K target on $30K of ad spend, and took the brand from invisible to recommended in AI answers.

That last result is why Marketing With Fear exists. The playbook that gets a company to an exit hasn't changed: know your buyer, say something true, measure what matters, kill what doesn't pay. What's changed is how much of the work AI can now do. It just can't tell good from average. That still takes someone who has done it.

So that's the job. I bring the judgment, build it into a harness your team keeps, and stay close enough to make sure it ships. One operator, no handoffs.

Andrew Fear

Career

Six companies. Three exits.

  1. LumeritExitAcquired by Pearson Education, 2019
  2. Chargify / KeenExitAcquired by Battery Ventures, 2021
  3. PingboardExitAcquired by Workleap, 2023
  4. Maxio
  5. Workleap
  6. Centage
  • 2019Lumerit → Pearson EducationHead of Marketing
  • 2021Chargify → Battery VenturesHead of Demand Generation
  • 2023Pingboard → WorkleapHead of Marketing

How I work

Plain talk. Real numbers.

You get a clear plan, help carrying it out, and a harness that keeps running after I'm gone.

The name is the hook. The method is the point: find the thing your team is avoiding, say it out loud, and fix it with numbers you can defend. Healthy fear, measured weekly.

Talk to me, directly.

30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.

Book a call with Andrew