The problem it fixes
Sound familiar?
- 01
Your leaders know things the market doesn't, and none of it is published.
- 02
Ghostwritten posts sound like everyone else and attract the wrong audience.
- 03
Impressions go up. Conversations with target accounts don't.
What I draw on
The playbooks behind it.
Spiky point of view
Claims a reasonable person could disagree with, backed by experience or data.
Capture, don't ghostwrite
A 20-minute weekly voice note becomes two or three drafts the leader edits, never writes from scratch.
Hook, one idea, proof
Earn the first line, make one point, back it with a story or a number.
Frameworks are public. The harness applies them to your business using your data, your customers' words and judgment from three exits, then checks every output against the same standard.
What the harness does
What actually happens.
- Interviews the leader to find 3–5 defensible points of view
- Sets content pillars tied to positioning
- Turns weekly voice notes into drafts in the leader's voice
- Distributes the best posts through the team, email and paid
- Measures engagement from target accounts, not impressions
- Every draft sounds like the leader on a read-aloud test
- One idea per post
- Engagement measured from ICP accounts
3M+ organic impressions, and high-intent LinkedIn leads from 11 to 64 in one quarter.
What you keep
Yours, documented.
- Point-of-view document
- Content pillars and calendar
- The weekly capture workflow
When it happens
Workflow often built during the Fear Audit. Run weekly in a fractional engagement.
Tell me what you're avoiding.
30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.
Book a call with Andrew