The problem it fixes
Sound familiar?
- 01
Your AI drafts read like everyone else's, because everyone is using the same model.
- 02
Your team rewrites them by hand, so nothing actually ships faster.
- 03
Headlines describe the category instead of the buyer's problem.
What I draw on
The playbooks behind it.
Ogilvy on Advertising
Research first. The headline does most of the work. Specifics persuade. Never stop testing.
The Boron Letters
Find the starving crowd, write to one person, give a reason why, and make the offer hard to refuse.
Breakthrough Advertising
Five levels of buyer awareness decide what you say first.
AIDA, PAS, BAB, the 4 U's
Proven structures, chosen to fit the reader and the channel instead of used by reflex.
Frameworks are public. The harness applies them to your business using your data, your customers' words and judgment from three exits, then checks every output against the same standard.
What the harness does
What actually happens.
- Diagnoses the reader's awareness before writing a word
- Drafts 10 headlines and scores them before choosing
- Pulls real customer language and proof into every draft
- Writes pages, emails, ads, sequences and one-pagers in your voice
- A 10-point review before anything ships
- Every claim traced to proof
- Swap test: a competitor couldn't publish it unchanged
What you keep
Yours, documented.
- Copy workflows your team runs
- Headline and offer test log
- Your approved voice samples
When it happens
Workflows built during the Fear Audit. Scaled in days 31–60 of a fractional engagement.
Tell me what you're avoiding.
30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.
Book a call with Andrew