Marketing With Fearby Andrew Fear
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The HarnessThe AuditFractionalAboutBook a call with Andrew

The harness · 06 / 09

SEO & GEO

Show up when buyers ask ChatGPT for a shortlist.

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The problem it fixes

Sound familiar?

  1. 01

    Your buyer asked an AI assistant for options. Your competitor was in the answer. You weren't.

  2. 02

    Your site looks great in a browser, but AI crawlers that don't run JavaScript see a blank page.

  3. 03

    The web describes your company three different ways, so the models skip you.

What I draw on

The playbooks behind it.

Search engineering practice

Technical SEO

Crawlable, server-rendered, fast pages with clean structure and structured data.

Generative engine optimization

How LLMs read and cite

Answer-first sections, specific sourced facts and consistent entity details are what retrieval systems quote.

Digital PR practice

Third-party citations

Reviews, listicles, communities and podcasts often shape AI answers more than your own site.

Frameworks are public. The harness applies them to your business using your data, your customers' words and judgment from three exits, then checks every output against the same standard.

What the harness does

What actually happens.

  • Runs 25–50 real buyer prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews
  • Audits whether search and AI crawlers can actually read your site
  • Builds an entity fact sheet so every profile says the same thing
  • Plans the comparison, use-case and data-led pages that earn citations
  • Tracks AI share of voice and AI referral traffic every month
Checked before it ships
  • Prompt baseline saved with dates
  • Technical blockers have owners
  • Every published page answers a real buyer question first
Prior-role result · Centage

From no AI Overview visibility to routinely recommended on high-intent B2B terms.

Related reading

Go deeper.

Marketing auditThe B2B SaaS marketing audit checklist, pipeline firstA 39-point marketing audit for B2B SaaS CEOs: pipeline, ICP, channel economics, conversion, AI search and AI workflows. Score it yourself in a day.AI searchHow B2B SaaS companies get recommended by ChatGPT and AI searchWhy AI assistants name your competitors instead of you, and five fixes: crawl access, consistent facts, answer-first pages, citations, measurement.Exit readinessWhat acquirers look at in your marketing before an exitSeven things a buyer's diligence team will test in your marketing, and what to have ready 12 months before a B2B SaaS exit.

What you keep

Yours, documented.

  • AI-visibility baseline and monthly tracker
  • Technical fix list
  • Entity fact sheet
  • Content and citation plan

When it happens

Baseline in week 1 of the Fear Audit. Ongoing in a fractional engagement.

See the Fear Audit

Tell me what you're avoiding.

30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.

Book a call with Andrew