# Marketing With Fear

> Marketing With Fear is the one-person fractional growth practice of Andrew Fear, based in Austin, TX. Andrew works as a fractional head of growth for B2B SaaS companies at roughly $5M–$40M ARR: he diagnoses why pipeline isn't moving, fixes it, and builds an AI "harness" (context, rules, workflows, checks and a weekly operating rhythm) that the client's team keeps.

## Who Andrew Fear is
- Has run growth at B2B SaaS companies from $7M to $100M ARR, averaging about 30% year-over-year growth in the years before each acquisition.
- Led marketing or demand generation through three acquisitions: Lumerit (acquired by Pearson Education, 2019; Head of Marketing), Chargify (acquired by Battery Ventures, 2021; Head of Demand Generation), Pingboard (acquired by Workleap, 2023; Head of Marketing).
- Other roles: Maxio, Workleap, Centage.
- Prior-role results: $1.224M ARR pipeline vs. a $900K target on $30K ad spend (Centage, Q1 2026); from no AI Overview visibility to routinely recommended on high-intent B2B terms (Centage); +170% free-trial conversion (Pingboard).
- Not an agency: clients work directly with Andrew. No account managers or junior staff.

## Offers
- [The Fear Audit](https://marketingwithfear.com/fear-audit/): fixed fee, $8,000–$10,000, 2–3 weeks. Ranked fix list, a map of AI-setup gaps, 2–3 working AI workflows, a 30-day plan and a readout.
- [Fear, Installed](https://marketingwithfear.com/fear-installed/): fractional head of growth, $10,000–$12,500/month, 90-day start then month-to-month. Only after a Fear Audit.

## The harness
- [The harness overview](https://marketingwithfear.com/harness/): five layers (context, rules, workflows, checks, rhythm) and nine disciplines.
- [Positioning (April Dunford)](https://marketingwithfear.com/harness/positioning/)
- [Messaging (StoryBrand)](https://marketingwithfear.com/harness/messaging/)
- [ICP and personas (Jobs to Be Done)](https://marketingwithfear.com/harness/icp-personas/)
- [Copywriting (Ogilvy, Halbert, Schwartz)](https://marketingwithfear.com/harness/copywriting/)
- [Conversion rate optimization (Unbounce, Spiralyze, LIFT)](https://marketingwithfear.com/harness/cro/)
- [SEO and GEO](https://marketingwithfear.com/harness/seo-geo/)
- [Performance marketing](https://marketingwithfear.com/harness/performance-marketing/)
- [Brand to demand (95-5 rule)](https://marketingwithfear.com/harness/brand-to-demand/)
- [Thought leadership](https://marketingwithfear.com/harness/thought-leadership/)

## More
- [About Andrew Fear](https://marketingwithfear.com/about/)
- [Book a 30-minute call with Andrew](https://marketingwithfear.com/book/)
- Personal site: https://andrewfear.com